Starbucks Corp, the world’s biggest coffee chain, is planning to boost growth in different continent, including Africa by opening concept stores that tailor products and cafe interiors to local tastes.
Starbucks (SBUX.O) will open between five and 10 such stores in the region this year, Rich Nelsen, senior vice president for Starbucks’ Europe, the Middle East and Africa business, said in an interview.
Those cafes will test new products, such as fresh-baked pastries, as well as exclusive coffees from small-scale farms,
“If these new products and the other concepts we test here work, we will expand these to other countries,” he said.
