To meet up with the rising demand of beer consumption on the continent, SABMiller’s Regional Director, Mark Bowman, has declared the company’s interest in investing about $2.5billion in Africa. SABMiller plans to build and revamp its business operations in the region in the next five years.
”There is quite an attractive growth in markets outside South Africa, so we will be investing basically to meet and be ahead of demand,” Bowman told Reuters. The money generated will be used to build two or three brewery factories each year across the continent where some are running at full or near full capacity.

The world’s second largest brewer also produces beer by using local ingredient like Cassava and Sorghum instead of the regular barley used by other brewing companies.

With over a decade of political stability in Africa, the continent is considered as the next big growth market for consumer goods.
Although beer consumption in Africa is lower than other continents like Europe and North America, Bowman says with affordable price consumption per capital could rise.