Orange Money has announced the company’s attainment of 4 million-customer mark in Africa and the Middle East. Furthermore, it has revealed its commercial launch in Jordan and Mauritius thus increasing the number of countries in which Orange Money services are available to 10.

Orange Money, a mobile payment service, was launched by Orange Group in Côte d’Ivoire 2008 and since then, it has extended its services to customers in Botswana, Cameroon, Kenya, Madagascar, Mali, Niger and Senegal.

With the launching of the service in Jordan and Mauritius, Orange is getting closer to attaining its set goal of operating in all the 22 countries in Africa and the Middle East that Orange Group operates.

“In only eighteen months, Orange Money has quadrupled its customer base, which now covers 14 percent of all Orange customers in these 10 countries. In Madagascar, over a third of all customers have opened an Orange Money account, while in Côte d’Ivoire daily transactions now exceed one billion CFA francs (about $2 million) per day. This exponential growth attests to the strong consumer appetite for this innovative, simple and practical mobile payment service in countries where the population has limited access to bank accounts but is widely equipped with mobile phones,” Orange Money cited in a press statement.

Apart from providing mobile payment services, Orange Money is also creating opportunities for customers without a bank account with a way to save money by signing up for a life insurance scheme as is currently practiced in Madagascar.

“Orange Money plays an important role in driving growth in our activities in emerging markets, allowing us to contribute to the economic and social development of these countries, while improving our customers’ loyalty,” Marc Rennard, Orange’s Executive Director for AMEA operations said