Nigerian traffic tracker, TrafficButter has partnered with Jonny Waka, also an African traffic reporter, to develop a new mobile app that provides real-time information on traffic across the country.

The decision to merge and operate as a single entity known as TrafficButter, was motivated by the need to deliver to Nigerian road users, a more comprehensive road traffic reporting experience using a cross-platform mobile application.

TrafficButter Mobile is a community-driven app in which updates are crowd-sourced by users as well as by the traffic reporter’s team in real-time.

The primary feature is the precise presentation of traffic updates on the homepage and the map landing pages.  Other secondary features include Geo Location, Chat, Comments with location stamp for credibility on traffic reporting, and keyword search. Users can choose to follow roads that interest them, and receive notifications when there are new incidents on the roads they follow.

“We plan to do this by making significant investments in technology, including tools for more stress free commuting,” said Uche Okafor, founder of TrafficButter.

“With our deep expertise in mobile engineering, our mobile App users will benefit from improved personalization and more interactive road traffic viewing/reporting.”

There is also a leader board which shows the top contributors to the app. Users are rewarded for contributions on the app, with points awarded for every contribution. These points can be exchanged for real-life items on several partnered e-commerce sites.

“Our goal is simple;  to help Nigerian navigate smarter and ease  the traffic stress on Nigerians  by providing on the go traffic updates through an easy to use mobile App  that captures traffic updates, and presents them to our users in a concise manner,” Uche added.

The app will be available on Android, BlackBerry, and iOS devices.