As the Christmas season approaches, LG Electronics, a global leader and technology innovator in consumer electronics, has launched the world’s first largest and slimmest curved OLED (Organic Light-emitting Diode) TV into the Kenyan market.
The launching of the 55-inch OLED TV marks a whole new era in home entertainment with its curved screen which combines the company’s industry-leading Cinema 3D technology with smart TV capabilities.
First showcased at the International Consumer Electronics Show (CES) 2013, the newly-launched OLED TV was first released in the company’s homeland – South Korea with subsequent launch in the USA, Germany, United Kingdom,Saudi Arabia and South Africa.
The new OLED TV follows the introduction of the world’s first 84-inch Ultra HD TV in 2012 and compliments LG core OLED TV family unique design with its 4.3mm thinness at just 17 kg and a crystal stand incorporated in its forward-facing speakers.
Technically, the response speed of the LG OLED TV is over 100 times faster than LED TV, allowing fast moving scenes with completely blur-free, crystal clear pictures. It is also enhanced with a 4-pixel technology, which makes a difference in terms of picture quality.
“With more than five years of research dedicated to develop the optimum curvature, the entire screen surface is equidistant from the viewer’s eyes eliminating the problem of screen-edge visual distortion and loss of detail,” John Lee, President of LG Electronics, said at the launch of the product in Saudi Arabia this month.
Speaking on the launching of the product in the East African market, LG East Africa Managing Director (MD), Joseph Kim said LG is trying to stay ahead of the game by introducing the range of premium products and by expanding the overall diversity of its television line-up even though changes in consumer trends and market landscape are extremely unpredictable and can have major consequences on the electronics business.
According to Kim, “LG will also boost its share in the mid- to-lower end of the global market via improved production efficiency, cost competitiveness and well designed, user-friendly TV models.”
“The success of our TV business is largely dependent on the following key factors: the global economy, competition between manufacturers and panel supply,” Kim said.
If yield rates continue to rise, the 55-inch OLED TVs will quickly replace LCD TVs in living rooms around the world, kim concluded.
