To mark its 120th anniversary, Nigeria’s oldest financial institution, First Bank of Nigeria (FBN) Holdings Plc launched a new corporate identity for its holding company and subsidiaries.

FBN says the new identity reflects its “strategic direction and the need to meet future needs of the market.”

The last time the financial institution changed its corporate identity with a new logo and new colours was in 2004, when it moved into its second century of operations.

The new identity was an important milestone that will help drive the company to greater destination in line with its collective corporate values, FBN Holdings Chief Executive Officer, Bello Maccido said.

According to him, the new identity underpins the group as a holding company while pursuing its vision as a leading financial services provider in the sub-Saharan Africa.

He added that the bank’s transition to a holding company in 2012 “is a holistic brand that resonates its entire spectrum as a group.”

Meanwhile, another bank representative, Folake Ani-Mumuney said the refreshed identity embodies the bank’s internal values and the direction it is headed to as a group.

Established in 1894, First Bank is one Nigeria’s foremost bank. Recognised as one of the leading financial institutions in Africa second largest economy, over the years, it has solidified its position in the country’s financial sector.