The striker has severally been singled out for racial abuse during his career; in Spain in 2006, while with Barcelona, he threatened to walk off after Zaragoza supporters made monkey noises whenever he had the ball. In Italy, playing for Inter against Cagliari, the referee stopped the match when Cagliari fans made racist chants. Eto’o went on to score the winning goal.Commenting on a video footage last month showing a group of Chelsea fans preventing a black man boarding a metro train in Paris, the three time UEFA Champions League winner said while he was shocked by the action of the supporters, he was confident that they didn’t represent the majority of the club’s global fans. “These five or 10 fans are not representative of all the other fans,” he told Reuters before the presentation at Kensington Palace. “We are here to fight against these issues and try to have harsher laws that are applied in a very tough way to fight against this abuse.”

President of the ECTR, Moshe Kantor, praised Eto’o for having the “courage and will to stand against the racists, building awareness and inspiring fellow footballers and millions of football fans.” Although warning of a growing intolerance problem in Europe, Kantor expressed hope in football as “a very important vehicle to fight racism, Islamic radicalism, neo-nazism and anti-semitism.”

Samuel Eto’o is Africa’s most decorated footballer;  he has won the African player of the year four times, and twice lifted the African Nations Cup with Cameroon. Now playing for Sampdoria in Italy, Eto’o has also played for Real Madrid, Barcelona, Inter Milan, Anzhi Makhachkala, Chelsea and Everton in a career that has seen him win the Champions League three times.