In a bid to inspire, entertain and delight its subscribers; Africa’s foremost Mobile TV company, DSTV has launched iDrifta and Walka 7.
According to the company, the iDrifta and Walka 7 were introduced based on the success recorded with its mobile TV devices like Drifta, Drifta USB and Walka. It also cite the need to satisfy the growing appetite for mobile TV in the Nigerian market as a major factor for launching the product.
General Manager, DStv Mobile Nigeria, Mayo Okunola, said “The iDrifta is a plug and play mobile DVB-H receiver specifically designed for Apple mobile devices. It is portable and lightweight, and will allow users with Apple devices enjoy all of the great entertainment, they’ve come to know of DStv Mobile.”
“After plugging it into your iOS device, the iDrifta device redirects the user directly to the DStv Mobile application on the apple store and the user only needs to download it for free after which the user can start watching his or her favourite programmes.” explains Okunola.
“This means that viewers with Apple mobile devices can now access our full range of channels anywhere, anytime – from Sound City all the way through to SuperSport 3N.”
The devise is compatible with the iPod 4th generation, iPhone 4/4S and iPad 1/2/3.
“The fact that Apple’s mobile devices are so popular, and that subscribers using these platforms will now be able to access our offering, makes this launch even more exciting for our brand,” Okunola posits.
Apple is one of the world’s most innovative brands with significant consumer reach in Nigeria.
On the other hand, the Walka 7, a complete portable television with enhanced visual quality that needs no other device for viewing, was launched for the first time in Nigeria.
The device has a 7inch viewing screen that can be customized through 4 aspect ratio settings to optimize the viewing experience. In addition the Walka 7 has a battery life of 6 hours and audio is delivered via 2, 1.5 watt speakers.
The iDrifta and Walka 7 are given away at a recommended retail price of 9,500 naira ($60) and 18, 900 naira ($120) respectively.
“We will also continue using our learning’s across Africa to enhance local subscribers’ experiences from both a content and technology perspective.” This is a strategy that we’ve built on since first launching mobile TV in Nigeria in 2008,” adds Okunola.
DStv Mobile is the first company in Nigeria to offer world class digital channels on mobile devices. Its range of channels include sports, general entertainment, indigenous and international movies, kiddies and news.
